Content created with AI

 This is a summary of the content created in this module. The principal AI that I liked and used was Claude, but what is Claude? R/  Claude is an AI assistant created by Anthropic. The AI answered ''I'm designed to help with a wide variety of tasks including analysis, writing, math, coding, and general discussion''. ''I aim to be helpful, honest, and direct in my interactions''. 

Another AI that we learned how to use was ''Comenio'' where we can plan classes, create materials and evaluate our students in seconds with Artificial intelligence.  

Link: https://www.comenio.ai/

Also,  the most important of module 3 was the creation of the study plan or lesson plan in Claude, Chat GPT, Magic School, or Copilot. As a group, we tried these AI by making prompts to work in the activity in which we had to create a lesson plan using AI; consequently, we used Claude because it was the best AI according to our needs. 

Prompts for each phase

Prompt 1  (Structure and  Suggestions)

 

Acts as an expert in Technical English in Accounting, create a structure to teach 17 and 18 years old students the module “”Interpretation of information in English about marketing and commercialization", with emphasis on technological activities. Divide the stages into 6 phases. Stage 1: Inform phase, stage 2: Plan phase, stage 3: Decide phase, stage 4: Execute phase, stage 5: Control phase, and stage 6: Evaluate phase. Give me a list of topics to teach each phase of the module.

https://poe.com/s/KX3Mix1Y3PFZNHn8wpYT

Here's a structure to teach the module "Interpretation of information in English about marketing and commercialization" with emphasis on technological activities, divided into 6 phases for 17 and 18-year-old students:

Stage 1: Inform phase

1. Introduction to marketing and commercialization terminology in English

2. Overview of digital marketing channels

3. Basic accounting concepts related to marketing in English

4. Introduction to market research and data analysis vocabulary

5. Key performance indicators (KPIs) in marketing

Stage 2: Plan phase

1. Creating a marketing strategy: English terminology and concepts

2. Budgeting for marketing campaigns: financial vocabulary

3. Target audience identification and segmentation

4. Content planning for digital platforms

5. Marketing automation tools and software

Stage 3: Decide phase

1. SWOT analysis in English for marketing decisions

2. Cost-benefit analysis of marketing strategies

3. Choosing appropriate marketing channels for specific products/services

4. Pricing strategies and decision-making vocabulary

5. Resource allocation for marketing activities

Stage 4: Execute phase

1. Implementing digital marketing campaigns

2. Creating and managing social media content in English

3. Email marketing execution and best practices

4. Search engine optimization (SEO) techniques

5. Pay-per-click (PPC) advertising implementation

Stage 5: Control phase

1. Monitoring marketing performance using analytics tools

2. Budget tracking and financial reporting for marketing activities

3. A/B testing and optimization techniques

4. Customer relationship management (CRM) systems

5. Data privacy and compliance in digital marketing

Stage 6: Evaluate phase

1. Interpreting marketing metrics and KPIs

2. ROI calculation and analysis for marketing campaigns

3. Creating performance reports in English

4. Conducting post-campaign analysis

5. Identifying areas for improvement and future strategies

This structure covers various aspects of marketing and commercialization with a focus on technological activities, while also incorporating relevant accounting and financial terminology in English.

Prompt 2: (Definition)

I want you to help me with the definition of each phase of the module. The definition should have a brief description of the content of each phase and which students will focus on.

 https://poe.com/s/Q0MEvDKoYTvcX3oZIems

Certainly. Here are the definitions for each phase of the module, including a brief description of the content and what students will focus on:

Stage 1: Inform phase
Definition: This phase introduces students to fundamental concepts and terminology in marketing, commercialization, and related accounting aspects in English. Students will focus on building a strong foundation of vocabulary and basic principles, with emphasis on digital marketing channels and key performance indicators.

Stage 2: Plan phase
Definition: In this phase, students learn how to develop marketing strategies and plans using English terminology. The focus is on understanding budgeting, audience targeting, and content planning for digital platforms. Students will explore various marketing automation tools and software used in the industry.

Stage 3: Decide phase
Definition: This stage emphasizes decision-making processes in marketing. Students will focus on analytical tools like SWOT and cost-benefit analysis, learning to make informed choices about marketing channels, pricing strategies, and resource allocation. The emphasis is on developing critical thinking skills in a marketing context.

Stage 4: Execute phase
Definition: The Execute phase concentrates on the practical implementation of marketing strategies, particularly in digital environments. Students will focus on creating and managing digital marketing campaigns, including social media content, email marketing, SEO, and PPC advertising. This phase emphasizes hands-on skills and application of learned concepts.

Stage 5: Control phase
Definition: In this phase, students learn about monitoring and managing ongoing marketing activities. The focus is on using analytics tools, tracking budgets, and understanding data privacy in digital marketing. Students will explore CRM systems and optimization techniques to ensure marketing efforts remain on track and compliant.

Stage 6: Evaluate phase
Definition: The final phase teaches students how to assess the effectiveness of marketing campaigns. The focus is on interpreting metrics, calculating ROI, and creating performance reports in English. Students will learn to conduct post-campaign analysis and identify areas for improvement, developing skills in critical evaluation and strategic planning for future marketing efforts.

Prompt 3: Create a lesson Plan

Please help me to design a 15 hours lesson plan for the stage ____: _________ phase. With focus on an hybrid modality (using technology and face-to-face activities). Include a warm-up, presentation, language notes, practices, production, assessment, wrap-up and homework assignment. The lesson plan must be in a table format and devided in phase (plan phase), activity (include names of the activities), metodology (description of the activities), time and resources.

This is the result of our Masterpiece 😉

Link: https://docs.google.com/document/d/18aJvrln_IL-9gVH6UCOCRCWUbqtLpQK-/edit