Prompt 1 (Structure and Suggestions)
Acts as an expert in Technical English in Accounting, create a structure to teach 17 and 18 years old students the module “”Interpretation of information in English about marketing and commercialization", with emphasis on technological activities. Divide the stages into 6 phases. Stage 1: Inform phase, stage 2: Plan phase, stage 3: Decide phase, stage 4: Execute phase, stage 5: Control phase, and stage 6: Evaluate phase. Give me a list of topics to teach each phase of the module.
https://poe.com/s/KX3Mix1Y3PFZNHn8wpYT
Here's a structure to teach the module "Interpretation of information in English about marketing and commercialization" with emphasis on technological activities, divided into 6 phases for 17 and 18-year-old students:
Stage 1: Inform phase
Introduction to marketing and commercialization terminology in English
Overview of digital marketing channels
Basic accounting concepts related to marketing in English
Introduction to market research and data analysis vocabulary
Key performance indicators (KPIs) in marketing
Stage 2: Plan phase
Creating a marketing strategy: English terminology and concepts
Budgeting for marketing campaigns: financial vocabulary
Target audience identification and segmentation
Content planning for digital platforms
Marketing automation tools and software
Stage 3: Decide phase
SWOT analysis in English for marketing decisions
Cost-benefit analysis of marketing strategies
Choosing appropriate marketing channels for specific products/services
Pricing strategies and decision-making vocabulary
Resource allocation for marketing activities
Stage 4: Execute phase
Implementing digital marketing campaigns
Creating and managing social media content in English
Email marketing execution and best practices
Search engine optimization (SEO) techniques
Pay-per-click (PPC) advertising implementation
Stage 5: Control phase
Monitoring marketing performance using analytics tools
Budget tracking and financial reporting for marketing activities
A/B testing and optimization techniques
Customer relationship management (CRM) systems
Data privacy and compliance in digital marketing
Stage 6: Evaluate phase
Interpreting marketing metrics and KPIs
ROI calculation and analysis for marketing campaigns
Creating performance reports in English
Conducting post-campaign analysis
Identifying areas for improvement and future strategies
This structure covers various aspects of marketing and commercialization with a focus on technological activities, while also incorporating relevant accounting and financial terminology in English.
Prompt 2: (Definition)
I want you to help me with the definition of each phase of the module. The definition should have a brief description of the content of each phase and which students will focus on.
https://poe.com/s/Q0MEvDKoYTvcX3oZIems
Certainly. Here are the definitions for each phase of the module, including a brief description of the content and what students will focus on:
Stage 1: Inform phase
Definition: This phase introduces students to fundamental concepts and terminology in marketing, commercialization, and related accounting aspects in English. Students will focus on building a strong foundation of vocabulary and basic principles, with emphasis on digital marketing channels and key performance indicators.
Stage 2: Plan phase
Definition: In this phase, students learn how to develop marketing strategies and plans using English terminology. The focus is on understanding budgeting, audience targeting, and content planning for digital platforms. Students will explore various marketing automation tools and software used in the industry.
Stage 3: Decide phase
Definition: This stage emphasizes decision-making processes in marketing. Students will focus on analytical tools like SWOT and cost-benefit analysis, learning to make informed choices about marketing channels, pricing strategies, and resource allocation. The emphasis is on developing critical thinking skills in a marketing context.
Stage 4: Execute phase
Definition: The Execute phase concentrates on the practical implementation of marketing strategies, particularly in digital environments. Students will focus on creating and managing digital marketing campaigns, including social media content, email marketing, SEO, and PPC advertising. This phase emphasizes hands-on skills and application of learned concepts.
Stage 5: Control phase
Definition: In this phase, students learn about monitoring and managing ongoing marketing activities. The focus is on using analytics tools, tracking budgets, and understanding data privacy in digital marketing. Students will explore CRM systems and optimization techniques to ensure marketing efforts remain on track and compliant.
Stage 6: Evaluate phase
Definition: The final phase teaches students how to assess the effectiveness of marketing campaigns. The focus is on interpreting metrics, calculating ROI, and creating performance reports in English. Students will learn to conduct post-campaign analysis and identify areas for improvement, developing skills in critical evaluation and strategic planning for future marketing efforts.
Prompt 3: Create a lesson Plan
Please help me to design a 15 hours lesson plan for the stage ____: _________ phase. With focus on an hybrid modality (using technology and face-to-face activities). Include a warm-up, presentation, language notes, practices, production, assessment, wrap-up and homework assignment. The lesson plan must be in a table format and devided in phase (plan phase), activity (include names of the activities), metodology (description of the activities), time and resources.
This is the result of our Masterpiece 馃槈
Link: https://docs.google.com/document/d/18aJvrln_IL-9gVH6UCOCRCWUbqtLpQK-/edit
